Human intellectual development gave rise to the existence and evolution of art. Mankind’s long attempts to understand itself and the world around is reflected in the works of its best representatives. The main qualities of these works have always included a high level of artistry, impressive beauty, innovation and the talent of the creator. If we talk about painting as a visual art, it has already passed its peak of perfection in the 15th-19th centuries without any significant breakthroughs afterwards, which could not happen, since the great masters of the past had already reached the highest level in the transfer of forms, textures, subjects, light and color. The most prominent ideas of this type of creative work have been already expressed.

Naturally, mankind did not stop his search for new ideas there. The world developed in the direction of scientific and technological progress, which marked the entire 20th century. The previous tendencies of development of creative thought were unquestionable outdated and were replaced by new techniques and means of expression.

Many of those who, contrary to progress, wished to seize part of the great heritage glory of art schools of the past centuries, but could not offer anything brighter and more beautiful, began to create new trends with a provoking philosophy and an intellectual background that completely rejects the skills, talent and complexity of work that are necessary qualities for a work of art. Such painters who created absurdity and extolled it became more famous. Revolutionary sentiments with this opposing energy among the masses supported such "challenges" since it was necessary for their existence to eliminate all of the achievements of "old time".

At the same time the 20th century marked the beginning of the active development of modern marketing, which naturally interacted with “new art” and promoted it contrary to common sense. Thus, the process of manipulating crowd consciousness and erasing the principal properties of art, aesthetics, canons and morality, that had been forming over the centuries, spread out. The effect of these manipulations enriched those who directed this movement or were among the elected participants of the process.

It would be wrong to say that this whole “slope” turned out to be absolutely disastrous for the cultural maturing of humanity. Indeed, as a result, modern and accessible “everyday” forms of decorative and applied art have emerged. They are transforming into modern design, which clearly demonstrates the transformation of the social and material aspects of society. But this separate phenomenon cannot be considered as a continuation of arts, otherwise today's art can be really called “degrading”. This is only its applied form available for the masses, which does not have a uniqueness and the hard, creative work that was invested. This is the result of the pervasive creative industry. Anyone who has the opportunity to express themselves can take advantage of all permissive patronage and enter the market with the result of his attempts.
As for the fine arts, following all of the above, one would assume that after the peak of its development there was a recession and it reached a dead end, but this is not true. In the visual arts, thanks to the invention of the camera obscura (the simplest device for obtaining an optical image of an object used by artists for life drawing, first mentioned in history in the 5th-4th centuries BC), as well as the daguerreotype in the 19th century, a new milestone in visual information technology began. These facts are not associated with the development of artistic creativity in publicly available sources and textbooks, but it is obvious that both theater has transformed into cinema and painting has developed into photography due to the appearance of new instruments.

It was the artists who used these first simple inventions to obtain the outlines of objects and to fix perspectives and movements. They got the most realistic images by carefully working to give them color and texture. In the early 20th century most of the painting masters, who had the opportunity to use expensive equipment to get life prints (using cameras prototypes), marked the beginning of such an important stage in the development of visual arts as “pictorialism”, meaning the artistic finishing of drawing photographs and making them similar to paintings. This milestone in history became the evolution of the visual arts, giving humanity a new tool to capture the beauty of the world, events and impressions.

Today, as in the times of brushes and paints, a lot of people master the technique of creating photos at an amateur level. Some of them become true masters, but only a few discover new things and reach an unsurpassed level, becoming artists with this movement. It is artistic photography, made with the highest level of craftsmanship, following all of the rules of visual arts, and also having no other purpose than to delight a spectator, that can be referred to as Fine Art (unlike amateur, reportage and commercial).

Certainly, it is not easy to preserve the exclusivity of such creative achievements in the age of information, and not many need it. However, the best Fine Art creators developed circulation for the reproduction of their prints to protect their creativity. Such circulations are controlled by the artists themselves and the galleries that select their works to present to the public. At the same time, it is obvious that with such a system the originals will always be the copies that were signed and certified in conjunction with galleries. These copies hold a particular value for professionals, fans and purchasers.

Staircase wit is unique to each person: we adequately assess events and significant breakthroughs only by looking back into the past. Everything that happens in the present is considered to be trivial and insignificant. Geniuses of their time are thus often recognized after their time, not being considered as such during their lifetime. The same happens with the best breakthroughs in today's photography: great results after many years of improvement by an artist of their skills seem insignificant to an average man due to the familiarity of the form of creativity in which his achievement was made and the ignorance about the complexity of the process. Everyone has the opportunity to take a photo, but not everyone is capable of hard work and improvement in this direction. It is easy to imagine how other tools and types of creativity will emerge after some years and photography will become a landmark symbol of our time. The very same impressive and perfect prints of the best creators will have a particular value in the eyes of future generations too. Nowadays, due to the creation of unnatural standards and imposed stereotypes associated with art and how it should be, the majority of ordinary people who do not trust their own eyes, but are obedient to the voice of competent opinion, studies or advertising, cannot see the difference between real values and invented ones, skills and claims, truth and delusion.

As a rule, people who have a clear understanding of themselves and their needs, who are responsible for their decisions without regard for opinions from outside, make a choice in favor of the new and the unprecedented. These are innovators and pioneers, whose mind and vision allowed arts to survive and develop at all times. Leaders, going in front of the crowd, rulers of the states, aristocracy and collectors who have a penchant for beauty and are able to sort the wheat from the chaff, preserved and cultivated the best that was created by the artists. Today, most people who have the opportunity to choose, don’t choose in favor of the new, because there are leaders who trust only their own impressions. Leonardo Da Vinci made a comparison between those and the others: "There are three types of people: those who see; those who see when they are shown; and those who do not see." So, those who "see" can be called "alpha" from the point of view of the social role. Humanity and art evolve thanks to them.

BBC film "The Great Contemporary Art Bubble"